Google Launchpad Accelerator 2018: Kulina is The Only Selected Startup from Indonesia


Google announced Kulina as one of the startups selected to take part the Google Launchpad Accelerator batch program. 5. Kulina was selected as the only startup from Indonesia that will take part the Launchpad Accelerator batch 5 at Google Headquarters in San Francisco. Kulina will join 23 other developers from Africa, Asia, Europe and Latin America.

Kulina is a startup providing services to make quality food affordable for customers. Kulina’s products are catering and lunch.

Launchpad is a program hosted by Google. For two full weeks, Kulina’s team will spend time in San Francisco to join a program from Google that includes tutoring from Google Engineers and Product Manager, and mentors from other technology companies and Ventura Capital in Silicon Valley.

In his statement, Google Indonesia Corporate Communication Manager Jason Tedjasukmana said, the fifth batch of Launchpad Accelerator program will begin January 29, 2018 at Launchpad Space, an area at Google headquarters

“For two weeks, developers and startups will receive help without equity, and get free technical training, individual guidance, and other access to help make application and startup work successful, and then continue for 6 months in their home country,” said Tedjasukmana

After a two-week program is completed, the next program will continue in home country for six months.

Besides Kulina, the other selected startups are Maya Apa, Baby Chakra, m.Paani, Niramai, SocialCops, VividTech, Ayananh, Priceza, and Monkey Junior (Asia). Helium Health, Paylater, Aerobotics (Africa).

Then from Europe are Synetiq, Szopi, App in the Air, and Voximplant. While from Latin America there are Etermax, Restorando, Loggi, Nubank, Grupo ZAP Viva Real, Clip, and Kubo.financiero.

Google is committed to continuing to develop more talented Indonesian developers and help the Indonesian government together make Indonesia the largest digital economy in Southeast Asia.

To Increase Business Scale

Responding to Kulina’s success as a participant of Google Launchpad batch 5, founder and Cief Executive Officer of Kulina Andy Fajar Handika stated that they are very enthusiastic to join this program in 2018. According to Handika, the existence of Google Launchpad will not only support Kulina’s growth with resources owned by Google and its mentors, but also help the ongoing fundraising process to increase the business scale. The growth encourages Kulina to set delivery targets to reach one million orders in 2018.

Kulina is a Yogyakarta startup but operates and serves market in Jakarta. They claim to develop services to help Jakarta people to get a decent but quality lunch.

With the price of Rp 25 thousand (around 2 dollar) per portion, customers are able to enjoying their lunch. That price includes postage.

Kulina claims to develop technology in the form of algorithms to help choose the closest route with consumers to save shipping costs so that the cost to be spent Kulina consumers can be minimized.

“Our algorithm produces a very significant logistics cost efficiency, so we do not have to burden consumers with additional shipping costs,” Handika said in a statement on Thursday, November 30, 2017.

Consumers can start subscribing starting from three days without minimum order, with cheaper price when longer subscription period.

Different food menus each day will be delivered by courier to customer address before lunch time arrives. Customers can see the menu layout for up to two weeks ahead, and if it does not match a particular menu, can easily press the ‘skip’ button to pass the menu.

Robin Dwi Nugroho

Startup and sport enthusiast

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