Posts in Category: digital marketing

Gapura Digital in Yogyakarta: Empowering Small and Medium Enterprises

According to the Deloitte report in 2015, Small and Medium Entreprises (SMEs) could increase Indonesia’s annual economic growth by 2%. The report also shows that SMEs could increase growth revenue up to 80% by utilizing digital technology. Thus, it is necessary for SMEs to use digital technology. Apparently, Google is on board with the idea.

Google introduced Gapura Digital, a program that will support SMEs in Indonesia to develop business through digital platforms. The program includes various topics from digital trends to Google tools such as Search Engine Marketing (SEM) and Search Engine Optimization (SEO). At the end of the program, participants will receive certificate from Google.

Google chose ten cities in Indonesia as the target of the program. The list includes Jakarta, Bandung, Surabaya, Denpasar, Makassar, Pontianak, Yogyakarta, Medan, Semarang, and Malang. Up

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Kofera Raises Pre-Series A Round and Reveals their Next Plans

Kofera’s landing page/ Kofera

Kofera announced their Pre-Series A round led by MDI Ventures, Telkom Indonesia corporate venture capital initiative based in Jakarta. An early stage company investor and venture fund such as Indosterling Capital and Discovery Nusantara Capital (DNC) participated in the current round. Gunung Sewu, an Indonesia-based Group that operates diversified businesses, also reportedly joined the other three company for Kofera’s undisclosed Pre-Series A round.

Kofera, a company that provides automation service for digital marketing, reveals their goal to “achieve sustainable growth.” According Bachtiar Rifai, CEO of Kofera,the funding will support their plans for product development, research, and market expansion.

This is the second round for Kofera as their

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Facebook Revealed Their Ambition on Augmented and Virtual Reality Technology Development

Mark Zuckerberg, Facebook’s CEO, at Facebook F8 conference in San Jose. / Facebook

Other than Facebook Messenger developments, the company also announced their commitments to augmented and virtual reality technology. On his opening speech at Facebook F8 conference, Mark Zuckerberg explained about how the camera is the first mainstream augmented reality platform.

Meanwhile, at the end of March, Facebook has just launched Facebook camera. The feature allows user to apply effects like frames and interactive filters on their photos and videos. The company also launched Facebook Stories, enabling Facebook users to taste the same feature as Instagram Stories in Facebook App.

The CEO of Facebook then announced Camera Effects Platform.

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Line Decided to End the Service for BlackBerry and Older Operating Systems Soon

Line Advertisement/ Line

Line has recently announced their decision to end supports for older operating systems. The older platforms are including BlackBerry, Firefox OS, and Nokia Asha mobile platforms. Line will end their supports on July 3, 2017.

The decision is actually the right move for Line since the older services also change their directions. BlackBerry will no longer create device as the company wants to focus in software developments instead. The company also changes their business model and focus to licensing-model. Meanwhile, Mozilla has announced that they are going to end Firefox OS support for smartphone. As for Nokia case, the company has closed the deal with Microsoft and focuses on

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Kofera Introduces Pay-per-Click Automation with Machine Learning

Kofera Team/ Kofera

More companies are now relying on big data and machine learning. This has led to automation technology in product development. According to The International Society of Automation (ISA), automation is the creation and application of technology to monitor and control the production and delivery of products and services. In short, automation wants to create efficient environment with lower cost but more profit.

Kofera,  a company that provides automation service for digital marketing, makes it possible to use pay-per-click (PPC) automation platform. The platform can be used to optimize digital advertisements in PPC channel (search, display, and social).

“With Kofera, even newbie business practitioners can set online ads

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YouTube and Google Sets New Ad Policies

Sandals, promoted their luxury holiday in Jihadist Video /The Sunday Times

YouTube sets new bar for ad policies after around 250 brands reportedly freeze their campaign, including some major brands. This policy will help YouTube to sort content creators especially those who violate YouTube policy. YouTube is a video-sharing platform that allows users to upload, view and share videos, including movie and music clips and amateur content. The company also allows content creators to start making money by uploading videos to the platform.

YouTube recently came under fire when it was revealed that some advertisements appear next to extremist videos. This has led to major advertiser boycott for YouTube. Times in

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Never Ending Shifting: Food and Travel Digital Platform Stories

Dadad Sesa (in the middle) and Arief Rachman Hakim (on the right) on CfDS 90°Digitalk/ CfDS

With constant technology innovations, people get more choices on what to use in specific situation. For example, people tend to turn to social media to seek inspirations for fun and entertainment activities, including food and travel.

Center for Digital Society (CfDS) held 90°Digitalk (21/3) in Faculty of Social and Political Sciences (Fisipol), Universitas Gadjah Mada (UGM). CfDS is the research center established by Fisipol UGM focuses on the study of contemporary digital society. Digitalk is a program they regularly hold talking about digital life and technology.

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