According to the Deloitte report in 2015, Small and Medium Entreprises (SMEs) could increase Indonesia’s annual economic growth by 2%. The report also shows that SMEs could increase growth revenue up to 80% by utilizing digital technology. Thus, it is necessary for SMEs to use digital technology. Apparently, Google is on board with the idea.
Google introduced Gapura Digital, a program that will support SMEs in Indonesia to develop business through digital platforms. The program includes various topics from digital trends to Google tools such as Search Engine Marketing (SEM) and Search Engine Optimization (SEO). At the end of the program, participants will receive certificate from Google.
Google chose ten cities in Indonesia as the target of the program. The list includes Jakarta, Bandung, Surabaya, Denpasar, Makassar, Pontianak, Yogyakarta, Medan, Semarang, and Malang. Up